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About enterprise
Florida Group, Ltd.
Simon Goodman, the third generation of Goodmans to head the family firm, talks about the growth of the East Anglian based Florida Group, manufacturers of fine handcrafted ladies shoes.
'Welcome to The Florida Group, home of Van Dal, previously voted Brand of the Year at the UK Footwear Awards, and the UK Manufacturer of the Year. It was the second time Florida had won this trade award organized by the Independent Footwear Retailers Association (IFRA).
Our Values: At Van Dal, we believe in being honest with our customers. Integrity is important to us, as is an implicit understanding of what mature women want in their shoes. We have both the experience and expertise to deliver these values
Our Vision and commitment: We are extremely proud of our heritage still based in Norwich, we are a truly English ladies shoe brand. However, we also source the finest materials from around the world, and we work with the most experienced and professional partners to ensure the continuing excellence of our product.
In stock
New for the season, Cannes is one of our best selling shoes already. With a feature curved heel and an elegant almond toe shape it already stands out but we think its the leather bow toe trim that really sets this wedge out from the crowd. Our TV star its rich suede is also protected from water and...
Group: Casual footwear
In stock
Bali builds on from the success of Jewell, our hero sandal of last year. With detailed trim along the front this strappy sandal is also adjustable to guarantee a great and comfortable fit. Available in wide fitting 'D' last.
Group: Women's shoes
In stock
A sandal that your foot just slips into, soft leather upper and adjustable strap for added comfort, this sandal has all those things and is available on a 60mm wedge. The comfort clincher is the super soft underfoot microfibre lining! Made on a wide fitting 'D' last.
Group: Women's shoes
In stock
New this season and one of our TV stars Penang has a hint of retro with its two tone simple design. A covered wedge it features adjustable cross straps to ensure a comfortable fit every time. Penang comes in a wide fitting 'D' last on a 45mm heel.
Group: Shoes, female
In stock
With its suede upper and leather heel cover Murcia TLC is a perfect partner for a special occasion or shopping trip. Dressed up or down the suede is ion-mask protected so you can be sure it will stay cleaner than other suede shoes. This simple peep toe wedge comes on a 65mm heel and is made on a...
Group: Casual footwear
In stock
One of our best sellers Salamanca comes in 4 fresh summer colours and sports a delightful feminine pompom trim. With a 45mm raised heel the Salamanca is made on our wide fitting 'D' last for fantastic comfort.
Group: Shoes, female
In stock
Chosen as one of our top styles for the season, this strappy occasion shoe available in 4 two tonable colours for the spring summer season.
Group: Casual footwear
In stock
Soft, luxurious leather bag with metal rings add that expensive touch of elegance to this super soft leather slouch bag. Great for heading down to the beach or heading out on a shopping trip!
Group: Women bag
In stock
Gorgeous clutch bag with feature material on the flap, Bolsena comes with a detachable shoulder strap.
Group: Women bag
In stock
New this season Cordoba is a cheeky and fabulously soft leather loafer with a difference. Again featured on TV its contrasting upper styling comes in three great colour options, all classic, all great looking and versatile. The wide fitting 'D' last also ensures a great fit and perfect comfort too.
Group: Mocassins for women